edible obsession, food memory, soda, throwback soda, too much of a good thing

Edible Obsession: Pepsi Throwback

Ok, I’ll admit it right now… this post was intended to be done just about a year ago. It was football playoff time and I was watching whatever game I could get with our non-cable set of rabbit ears (this was before we were living the high life and had cable).

Then the ad came on, a mash up of old and new players, set to Bob Dylan’s ‘Forever Young‘. It was sentimental and well done and it made me want the soda. I was hooked.. I needed to have a can. Right then. This would hold no significance for me had I not gone without having a Pepsi(or Coke or Tab or RC Cola–the latter two were very popular in my house growing up) in over seven years. I swore off caramel colored soda, opting only for ginger ale or ginger beer or the more recent addition of the locally brewed Green Bee Soda.

So, my next jaunt out to Hannaford’s found a 20oz bottle in my basket. Actually, I think there were three and one Throwback Mountain Dew and the ‘Heritage’ Dr. Pepper for the Missus to try. Those two, according to her, were absolute shite. The Pepsi, however, was enjoyed. Highly. Not only were those bottles consumed but more were purchased. Until, that was, it ran out. Then we didn’t see it again until later in the summer while shopping @ BJ’s Wholesale. We bought a few cases, which lasted us well into the fall. And then it was gone again.

But, a year later, it’s back in time for the Superbowl. This time I found it at a Hannaford’s in Falmouth, which I went into while waiting for Harmon’s to open. I bought three cases and we’ve already gone through one–and since that initial purchase, the Missus has picked up yet another.

I do feel a bit of shame over this obsession. I know far too many soda addicts and knew that when I bought it chances were that it was going to turn into an obsession. But, there truly is a nostalgia factor for me. It does bring me back to being a kid, when soda was almost always in the house. The flavor of it is exactly the same and you can truly taste the difference between their use of High Fructose Corn Syrup in the regular Pepsi vs. the natural sugar in this one.

So, I’ll enjoy this obsession while it, and the NFL Football season, lasts. I’ll be waiting anxiously for both to return again in late summer.